Our Story
Our Story
Smaoin was founded in 2025 by Gordon Duthie — a senior software engineer based in Elgin, Scotland — to help small teams and businesses get the right software in place, without the jargon.
The company was originally launched as Synapsia, but the name was retired after concerns that it could lead to confusion or risk if the business moved into AI-related areas. The new name, Smaoin (Scottish Gaelic for "thought or idea" ), reflects a more grounded, thoughtful approach.
From websites to integrations, Smaoin blends clear thinking with solid engineering — helping you solve real problems with confidence.
Our Expertise
Our Expertise
With over 20 years in software and systems, we bring deep technical experience across the Microsoft stack and beyond.
- .NET development and web applications
- Azure Functions, Service Bus, and Infrastructure-as-Code
- API design, system integration, and data pipelines
Our Approach
Our Approach
We don’t just ship code — we solve problems.
- Discovery-led development that starts with listening
- Modular, scalable systems that grow with your needs
- Built with privacy, security, and transparency in mind