The Background
The Background
Gordon Duthie has spent 20+ years building and maintaining .NET and Azure systems — from small business sites to large-scale enterprise integrations. When you work with Smaoin, you work directly with him. No account managers, no juniors, no gatekeeping.
Smaoin was founded in 2025 following redundancy from a large enterprise role. What could have been a setback became clarity — it forced real thinking about what kind of work actually matters, instead of just maintaining legacy systems without moving anything forward.
The name, Smaoin — Scottish Gaelic for “thought” or “idea” — reflects that: careful thinking first, then clean, practical engineering that solves the actual problem — not just the one that was described.
Get in TouchHow We Work
How We Work
Years in large enterprises showed what doesn’t work: vague retainers, endless discovery, building what’s fashionable instead of what solves the actual problem. We don’t do that.
- Understand the actual problem, not the stated one
- Build for the long term — maintainable, testable, and observable
- Communicate plainly — no jargon, no hiding behind complexity
